Calling for coupons

For the past several years, John (our marketing maniac) has worked out a promotional arrangement with the Indiana Tourism Department. I don't know all the negotiated specifics, but I do know part of what we do is include their phone number on our TV and radio ads.

They use one of those toll-free numbers that spell something. That's handy for radio and TV, since often the number can be remembered until you have a moment to write it down. State Tourism's slogan is "Enjoy Indiana," so their number is:

1-888-ENJOY-IN.

That's the number.

Well, actually the numbers are 1-888-365-6946.

"IN," by the way, is the postal abbreviation for the Hoosier State.

Anyway, this is the number to call to request a coupon booklet with summer travel offers from throughout Indiana.

Thought it would help to give you the numbers, as leaving it all to memory and chance can be a bit risky. In fact, a number of years ago, the State Tourism number was one slim digit away from (gasp!) a dirty-talk phone line. Enough people made the dialing mistake (and blamed me personally for the nasty results!) that we persuaded the State Agency to quickly change their number.

Never a dull moment, folks.