Heard from a pal in Massachusetts this morning.
He had a cute story about his seven-year-old daughter, Ella:
She's in speech therapy (some issues with S, Th, and R sounds). Yesterday the therapist was doing a series of R words. After a bunch of relatively mundane ones, Ella piped up, very enthusiastically, with "RAVEN!" and talked about how she's tall enough to ride it now.
Golly, Dad, what better incentive to keep Ella working on letters than to bring her to a Theme park in Santa Claus to ride The Raven?
Theoretically, sounds reasonable, don't you think?