Once in a while, we poke a little fun at some of the headlines that show up about us in the papers and online.
This particular one is remarkable for its incredible lack of creativity or even basic descriptiveness. It came in with a batch of newspaper clips that arrived in this week’s mail. The article was the same in all the clips, an Associated Press report about our expansion plans for 2007.
To be fair, the headline writer does have space considerations. That’s understandable. If the story is just one or two columns wide, the headline will be shorter than for a four- or five-column-wide article.
Here are some reasonable headlines from the stack:
“Holiday World announces new adventures for ’07″
“Holiday World plans expansion”
“Holiday World plans to build giant water slide”
“Holiday World to add seven-story water slide”
and then there’s…
“Bakuli will bowl you over at Holiday World in 2007!”
“Big slide coming”
“Seven-story slide slated for Holiday World in ’07″
But what journalism professor wouldn’t clutch his or her heart after reading this doozy: Park making adjustments
Why didn’t we think of that? Quick! Someone call the Times! The Trib! The Star!
Just think of all the headlines that would jump off the page with that word in the mix!
“Tom and Katie take adjustment out in public”
“St. Louis Cards finish series with adjustment”
“Dow Jones adjusts”
“Adjustment in NBC Nightly News anchor chair”
Can you stand it? The possibilities are endless. No, I won’t reveal which paper came up with that beaut. Wouldn’t want to be responsible, after all, for the headline writer’s … er … adjustment.