As we get closer to opening each season, John keeps busy writing and producing our ad campaign.
For editing our “creative,” he travels to Cincinnati. He was there a week or so ago and was delighted when, while at lunch, he looked out the window and saw this on the back of a Pepsi truck:
John approached the Pepsi truck drivers and asked, “Hey guys, can I talk to you for a minute?”
Priceless response: “Uh … what did we do?”
John happily emailed me the photo with the Pepsi guys, quipping: “Kings Island may have Diamondback, but we’ve got Truckback!”