By Paula @ Holiday World

I'll never forget back in the fall of 1999, when our staff of directors got to vote on whether to take a step no other park had dared to try.

Free soft drinks.

I remember like it was yesterday, because it was a dramatic moment. (For me, anyway.)

Right before we voted, Will made sure we all understood: "This is for keeps. If we do this, we can't ever take it back."

Inside, I did a happy dance. Knowing we wouldn't pull the plug a few years after offering such an amazing perk put me at ease.

The vote, as I recall, was unanimous. And the room was very quiet.

The next month, at our annual theme park trade show, lots of park CEOs got in Will's face and asked with great emphasis, "Are you NUTS?!"

That was our Will.


Like a fox.

A year later at that same expo, Will was given an award for what amounted  to the industry's "best new idea."

That's not to say we haven't tweaked around on the program from year to year.

First we added more diet soft drinks. Then Gatorade. And this year a yummy no-calorie peachy green tea.

Here's the full offering you'll find around the parks:

  • Pepsi
  • Caffeine-Free Diet Pepsi
  • Mountain Dew
  • Diet Mountain Dew
  • Caffeine-Free Root Beer
  • Orange Crush
  • Pink Lemonade
  • Caffeine-Free Sierra Mist
  • Dr Pepper*
  • Diet Dr Pepper
  • Fruit Punch Gatorade
  • Orange Gatorade
  • Diet Peach Green Tea
  • Water

*A little punctuation trivia: Dr Pepper does not have a period after the "Dr"; really.

Additionally, we have brewed tea (sweet and unsweet) at Kringle’s Kafé, Alamo, and Plymouth Rock Café plus coffee at Kringle’s Kafé and Mrs. Klaus’ Kitchen.

And what is our most popular beverage? That would be … Gatorade.

Please stay hydrated this summer – and don't forget to use our free sunscreen. We want you to be safe, comfortable, and happy during your visit.

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8 Responses to “Hydration station”

  1. Jennifer Schelchty

    Where is Brisk Sweet tea? We did not see it at any of the stations we went to last weekend. Looked to us like it had been replaced with the diet peach green. I’ll be so excited if I just missed it by going to the wrong stations :)

  2. Darla Wilson

    We are traveling to your park in late July and I cannot tell you what a neat concept this whole “free beverage” thing is. Kudos to all of you. Who wants a park full of thirsty kids and adults that are trying so hard not to spend the typical outrageous prices just for a cold sip. We recently experienced this in Florida and it just makes everyone grouchy. Cannot wait to experience Holiday World for the first time. Great Service!

  3. Traci Long

    The free soft drinks is such a bonus!! I was very impressed on my visit last summer. I just wonder about all the waste the cups generate. Are they biodegradable? Looking forward to our visit this weekend!!!

  4. HoliBlog

    I’m so sorry – the only Brisk Tea this season is the Juicy Peach green tea. (The earlier photo was taken before the switch was made, sorry for the confusion.)