The name game

The “name game” sounds like loads of fun, doesn’t it? Believe it or not, it can be an agonizing process! You start out with the theme of the park section, add details about the ride or slide (or, in this case, restaurant), and then start churning out ideas. You generate long lists and then start…

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Bringing home the lucite

"Let's bring home the lucite" was Will's annual joke as it got close to Golden Ticket Awards time. He loved to win. This evening, his daughters Lauren and Leah accepted the "Best Waterpark Ride" award for Wildebeest. Our first water coaster has won all four years since it opened. Lauren called Wildebeest her dad's "final…

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Hydration station

I'll never forget back in the fall of 1999, when our staff of directors got to vote on whether to take a step no other park had dared to try. Free soft drinks. I remember like it was yesterday, because it was a dramatic moment. (For me, anyway.) Right before we voted, Will made sure…

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The shirts say it all

When the parade of JDRF (Juvenile Diabetes Research Foundation) Walkers comes through our front gate each year, it's an emotional time. There are lots of excited smiles and delighted laughter. And team shirts all the colors of the rainbow with messages to make you think: … and smile: … and even shed a quiet tear….

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Indiana Tourism’s highest honor

Did you know the highest honor in Indiana's tourism industry is the Will Koch Indiana Tourism Leadership Award? This award was established in 2011, in memory of our late president, who passed away suddenly in 2010. Will had been a leader in the tourism industry for so many years that our state's Lieutenant Governor's office…

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The Liberty Launchers

"We're a theme park, for heaven's sake – if we can't have fun on the job, who can?!" That's one of my favorite Will Koch quotes – the best part was that it was always followed by laughter. He wanted all of us – full-time and seasonal – to have fun working here. It was…

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A sporting contest

Ready for our first contest of the new year? With the Super Bowl just days away, this contest will give you sports fans something to think about. And you could win two one-day ticket for 2013! To warm you up, here's a photo of our late owner, the always-laughing Will Koch, happily clutching the 2007…

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Are you a Stephen Colbert fan?

In case you missed it back in 2006, our town was featured as part of The Colbert Report’s “Blitzkrieg on Grinchitude” series – and we have the video to prove it! Colbert set up a Lincoln-versus-Santa debate, with two representatives from our county. Will was chosen by producers to be the “Santa Guy” and local…

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Travel tales

November is IAAPA Expo time around here. Several of us head to Orlando as speakers, committee chairs, or buyers. It’s an incredible trade show. Here’s a series of HoliBlog posts from November 2007′s trip to the International Association of Amusement Parks & Attractions Expo: Destination: Orlando.  The night before I left, I told my youngest…

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Who’s the Friendliest of them all?

With the annual Golden Tickets Award ceremony coming up this Saturday (we're hosting the event), thought it would be fun to dust of this Hospitality Training story, which was first posted on 6/6/05. It doesn't just happen, folks. It's not something in the water. …or in the free, unlimited soft drinks. We have to work…

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Got good “coaster hair”?

Years ago, we were hosting a Discovery Channel crew, here to shoot footage of coaster enthusiasts riding The Legend roller coaster. The field producer had a very specific request: "Find me riders with good coaster hair for the front seat." ….uh … excuse me? That was the first time I’d heard the term. But not…

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When your sister is … a roller coaster

Today, we introduce our PR intern, Leah, as a guest HoliBlogger. Leah will be a junior this fall at Indiana University; she's majoring in journalism. …she has an interesting "sister" to tell you about. Mom used to joke that this park was “the other woman” when it came to my dad. Being Will Koch, my…

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