Over the two decades I've been here at the park, I've received hundreds of newsletters (which now arrive via email) and magazines written just for "PR Professionals" and "Communications Specialists."

A common thread throughout many of the articles is the difficulty folks in my position face in getting the head of their companies to not only accept and use social media but also to interact with reporters and, more importantly, their customers.

It seems many CEOs have so many spreadsheets and pro formas rattling around in their brains that they don't necessarily mix in well with the common people.

That's simply not a problem here at Holiday World:

No, Dan's not checking to see how he'd look if he got his eyes done. This is a screen shot from our latest video.

We needed Dan to explain our HoliCash wristband system and didn't want it to be the usual ho-hum "how to" approach. We wanted a touch of humor, plus a cameo appearance by his mom.

Dan didn't need even a tiny bit of prodding to get just a little ... animated.

Did you use HoliCash last season? If so, how did you like it?