Would your boss do this?
20 January 2012 - 5:18pm
Would your boss do this?
Over the two decades I've been here at the park, I've received hundreds of newsletters (which now arrive via email) and magazines written just for "PR Professionals" and "Communications Specialists."
A common thread throughout many of the articles is the difficulty folks in my position face in getting the head of their companies to not only accept and use social media but also to interact with reporters and, more importantly, their customers.
It seems many CEOs have so many spreadsheets and pro formas rattling around in their brains that they don't necessarily mix in well with the common people.
That's simply not a problem here at Holiday World:
No, Dan's not checking to see how he'd look if he got his eyes done. This is a screen shot from our latest video.
We needed Dan to explain our HoliCash wristband system and didn't want it to be the usual ho-hum "how to" approach. We wanted a touch of humor, plus a cameo appearance by his mom.
Dan didn't need even a tiny bit of prodding to get just a little ... animated.
Did you use HoliCash last season? If so, how did you like it?
Comments
Dan's HoliCash video.
Dan is soooo fun to work for!
A reason for me to make a sojourn to Santa Claus
Wow, that video is pure cheese (but only in the best possible way). But that seems like the kind of thing that Holiday World and their staff absolutely LOVES to do, which is to have way too much fun, even when they're creating commercials.
And I really appreciate the idea of HoliCash, having used similar systems at other parks. I really like, however, how HoliCash has a gajillion different options for the guests to use. That makes me very happy.
And these are just two of the reasons why I think that I need to make a sojourn out to Santa Claus to see the park in person.
BJ
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