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Holiday World to 'Twitter' this Season
FOR IMMEDIATE RELEASE: 10 May 2008
MEDIA CONTACT: Paula Werne, 812-937-5209; email@example.com
HOLIDAY WORLD TO 'TWITTER' THIS SEASON
SANTA CLAUS, IN-----Three years after Holiday World premiered the first theme park-sponsored blog, the park is now the first in the industry to launch its own micro-blog, using Twitter.
"We've had so much success with our HoliBlog, this seemed like the next logical step," says Holiday World & Splashin' Safari's president, Will Koch. "We're looking forward to using this new communication tool to stay in touch with our guests, whether they're here in the park, planning a visit, or just interested in our day-to-day activities."
Twitter is a micro-blogging site; each "tweet" is a brief posting, with a maximum length of just 140 characters. These brief bites of information may be accessed through Holiday World's page on the Twitter site, via cell phone text messaging, and on the HoliBlog.
"During the season, we will post about the least-busy days to visit, information about special event and the weather, plus we'll answer the question 'what's going on today' on an ongoing basis," says Koch. "Our 'tweets' will be helpful to families who are visiting our park and, we hope, entertaining to those Who just want to stay in touch."
For more information, log on to www.holidayworld.com or call 1-877-Go-Family.