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USA Today calls Holiday World "Cheap Trick"
FOR IMMEDIATE RELEASE: 25 April, 2008
MEDIA CONTACT: Paula Werne, 812-937-5209; firstname.lastname@example.org
'USA TODAY' NAMES HOLIDAY WORLD A 'CHEAP TRICK'SANTA CLAUS, IN-----With the summer vacation season fast approaching and gasoline prices reaching record highs, editors at USA Today sought money-savings advice from top travel experts for a feature in today's edition.
The article, called "Cheap Tricks for summer travel" includes advice to visit Holiday World, plus a photo of the park's Raven roller coaster.
"When we heard about the article and photo this morning, we headed over to USA Today's website and got another wonderful surprise," says Holiday World & Splashin' Safari president Will Koch. "The photo of The Raven is also the on the front page of their website!"
USA Today has a circulation of 2.3 million; their website is ranked as one of the top 500 most visited sites in the world. Today's article also advises travelers to purchase theme park tickets at a discount directly from the parks' websites.
Last year, Consumers Digest magazine named Holiday World the nation's "Top Value Park." Holiday World & Splashin' Safari provide free soft drinks, free sunscreen, free parking, plus free use of inner tubes in the water park.
Holiday World opens for the season on May 3 with the premiere of Star Spangled Carousel and Reindeer Games; Splashin' Safari's opening day is May 10, with the debut of the monkey-themed Kima Bay family waterplay attraction. For more information, visit the parks' website at www.holidayworld.com or call 1-877-Go-Family.