Once we start talking about an upcoming announcement, everyone wants to know: So, what is it? Come on, you can tell me. I won't tell.
They want us to spill our guts. Not gonna happen.
For most of us, toughing it out is not all that bad. It's just a few weeks. Sort of like keeping a Christmas present secret.
But a few on staff just about have to go into seclusion this time of the year.
So if you see a "yellow shirt" out in the park this weekend and call out, "Excuse me--" just meaning to ask the location of the closest Pepsi Oasis, please don't be offended if the response is, "I can't tell you! I simply can't tell anyone!"
Just shake your head and ask a "red shirt" or a "blue shirt" instead. They'll be happy to help.