When we launched our "#1 Fan" video contest last fall, we never dreamed we'd end up with a new TV commercial.

But there's something about Mark...

Mark's dad submitted this video, which was voted the best of the many we received:
 

Mark's determined message and Linus van Pelt voice clinched it with our staff. Dan Koch emailed: Get that kid on our commercials--he's adorable!

And so young Mark, from Bloomington, Indiana, is part of our 2011 advertising campaign.  Here's the :30 spot:
 

If you think you recognize Mark in the park this summer, be sure to say hello. He's sort of impossible to miss; he's 42 inches tall after all.