Santa Claus Land opened in 1946. After nearly 40 years in business, the Koch family changed the park's name to Holiday World in 1984. To many, though, there will always be a "Santa Claus Land" here in Santa Claus, Indiana. This wooden ornament shows a jolly Santa face, plus the iconic Santa Claus Land logo. Tear-drop shaped wooden ornament is the same design, front and back. Approximately 3.5" tall x 2" wide.