The folks at WTVW-TV in Evansville have invited Will to stop by Monday morning for an on-air chat between 7:30 and 8:00 am CDT.
They want to talk about the upcoming “What’s New for ’06” announcement, which will take place (rain or shine!) on Wednesday at 11 am CDT.
I’ve prepared Will as best I can, as is my job.
He’s got the list of HoliHints.
He knows what not to say.
And he knows not to come back if he leaks anything. We’ve come so close to the announcement day; we can’t blow it all now.
“What if they trick me?” he wondered aloud a few hours ago.
“What if I crack?!”
Using all of my public relations schooling (read: none), I advised him to re-enact the dramatic scene we’ve all seen played out on the TV news magazines: “What? This isn’t what you said it would be! This is an ambush! I don’t have to take this! I’m outta here!”
And then he could yank off the microphone and stomp off!
We laughed ourselves silly at the thought.
Hang in there, boss.
We’ll be watching …