Television Commercials Released Early

SANTA CLAUS, IND.—–When television viewers see Santa Claus chairing a meeting in Holiday World’s headquarters this spring, they’ll be watching the first in a series of commercials produced by the park’s new agency of record, Williams Randall Marketing.

“The search for our agency of record was the search for a talented group of marketers who would take a fresh look at us,” says Eric Snow, Holiday World & Splashin’ Safari’s Vice President of Marketing. “Williams Randall impressed us with their smart and clever writing plus their high production quality. We think our longtime fans and those who are new to us will be delighted to see Santa and our mascots behind the scenes with a peek at what we do.”

The Indianapolis-based agency wrote and produced Holiday World’s three new television commercials, which will air in a variety of markets starting in late April. Williams Randall’s team also designed the park’s new brochure, billboards, print and radio ads.

“We’re kicking off the countdown to our Opening Day with an online sweepstakes, including some great prizes,” says Snow. “After watching our new commercials, entrants can vote for their favorite and post a comment; they’ll automatically be entered to win tickets to Holiday World and overnights in a Lake Rudolph Christmas Cabin.”

To enter the contest, go to HolidayWorld.com/contest or visit Holiday World’s Facebook page.

Holiday World opens for the season on May 3 with the premiere of the Mayflower swinging ship ride. Both parks will be open daily beginning May 16. For more information, visit HolidayWorld.com or call 1-800-467-2682.

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Released: 18 March 2014
Media contact: Paula Werne, fun@holidayworld.com; 812-937-5209