Attention all Holiday World Hostesses!

Getting tired of wearing those khaki shorts day after day?

Don’t quite like the fashion statement those white tennies make?

And that blue shirt — not a good color on you?

Well, get a load of these Santa Claus Land uniforms for park hostesses from long ago:

Santa Claus Land uniform

Thanks to Christina from Texas who sent this photo, taken about 30 years ago.
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Happy birthday to … us!

Happy birthday! It was 59 years ago today that Louis J. Koch opened the world’s first theme park, Santa Claus Land.

Fifty-nine years later, LJK’s grandson Will keeps up the family tradition along with his mom and two of his daughters. Plus, there are hundreds of us who feel as if we’re part of the family.

Often, August 3 is such a busy day that we don’t take a moment to celebrate. (Where’s the cake?)

Happy Birthday to us!

Here’s the one ride that’s been here all these years:

A while back, we received a lovely email from a gentleman who wanted to tell us how he remembered riding The Freedom Train with his grandfather many years ago. And the day before he sent us that email, he’d ridden that little train with his granddaughter.

It may be 95 degrees outside, but that thought always gives me a happy chill.
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Brochure baby

We received an email from Connie yesterday.

Asking about old brochures.

Santa Claus Land brochures.

Connie’s not a collector, though. Not of brochures, anyway.

It’s just her daughter’s photo was once in a Santa Claus Land brochure. Somehow, over the years, Connie’s copy of that brochure was misplaced.

Connie was a college chum of a member of the Koch family. She was invited to bring her daughter to a pre-season event in the mid-1970s.

Santa Claus Land brochure photoSilly little Kimber Lee put her sunglasses on upside-down and played on a “springy” ride.

Now the next generation is interested in seeing this brochure baby photo, so Connie emailed from Texas asking if we could dig up the picture for her granddaughter.

And here it is, from our 1978 Santa Claus Land brochure:

Now we have three happy generations grinning over this photo.

And maybe a few honorary cousins.
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Who was our mayor in 1959?

Mayor of Santa Claus Land

Thanks to Hilton for emailing me about an interesting story from our Santa Claus Land days.

Hilton won a nation-wide contest. His prize? He was named Town Marshal of the town of Santa Claus for the entire year of 1959.

Mayor of Santa Claus Land

Well, lookee here … Jerry, our archivist par excellence, found a photo and some articles about Hilton:

According to newspaper articles from December 1958, the Santa Claus Chamber of Commerce held a nationwide contest. The search was on for children who had been born on Christmas Day.

The two winners were Hilton, from Mount Vernon, Indiana, and a lad named Michael from Hastings, Minnesota.

That’s Santa Claus’s Postmaster for 1958, Elbert Reinke, pinning the official Town Marshal badge on Hilton’s shirt. (Postmaster Renke looks a bit like Andy Griffith, don’t you think?)

Brace yourself for the headline that showed up in Michael’s local paper:

Minnesota Red-Haired Namesake of Arch-Angel Will Reign As Honorary Mayor At Santa Claus

(Whew! They don’t write like that anymore!)

Michael, on the other hand, was named Mayor of Santa Claus.

Hilton got the cool job, though. Since he was born on December 25, 1946, he named was Town Marshal for 1959.

I think Michael was a tad jealous

1959 Mayor of Santa Claus and Town Marshal

There’s a rather poetic quote from Hilton in the newspaper article.

During his weekend in Santa Claus, he invited all those he met to “visit Posey County, home of the famous watermelon patches, and where the Ohio River blows a breeze of freshness.”
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Praise from Paris

Happy Kellems at Santa Claus Land

… Illinois, that is. Here’s what an email from Mike had to say:

I just wanted to let you know how much I enjoy reading the articles you post on the HoliBlog site.

I have visited Holiday World & Splashin’ Safari every year since 1979 when my grandparents would bring myself, my brother, and cousins every summer. Now I have made it a family tradition of my own and bring my child every year. I could probably walk through the park with my eyes closed and know exactly where I was just by the sounds of the rides. Keep up the good work and tell Mrs. Koch I think she looks as good in person as she does on TV. Every time I have visited the park I always see her greeting guests and helping to keep the park clean. You all deserve a huge round of applause for providing such an enjoyable experience to everyone, young and old. I look forward to another wonderful visit in July of this year.

Sincerely, Mike   Paris, Illinois

PS – I was just curious, I believe back in the early ’80s, prior to the Hoosier Celebration Theater, there was another theater behind Mrs. Klaus’ Kitchen. There was also a play area with I believe a rocket-shaped slide. Has all this been removed? I always try to peak through the fence to catch a glimpse but have never been able to see anything.
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I forwarded Mike’s email to Will Koch, who remembers that area well.

Here’s Will’s reply:

Happy Kellems at Santa Claus Land

He is correct. The theater was called the Showboat Theatre. (It was originally built for the Santa Claus Land Children’s Choir.) That was where Happy Kellems (the clown) and Gene Smith (the tap dancing magician) performed. There was also a country show there in some years. The theater was where the pole building that houses the carpenters’ shop supplies is now. There was also a rocket-shaped kid’s slide that was located literally right where I now park my car.

Happy Kellems (that’s his wife and partner, Lillian, bonking him on the head) was a popular clown at Santa Claus Land. We’ll have to talk more about him in the coming months and years. During his long career, Happy performed for presidents, with Gene Autry and Roy Rogers, and for families at Santa Claus Land.

For now, here’s a Happy quote from a 1979 newspaper article:

“The most important this is to bring as much laughter and happiness as you can to a tired world that needs laughter.”

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