Memories of coaster names

1995 Brochure cover

We call it The Name Game here. Whenever we have something new, it needs a name. Over the years, we’ve spent untold hours coming up with themed names for attractions,…

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Happy Birthday, Santa Jim!

Santa Claus

He was born on February 18, 1894. Santa Jim. Countless children whispered in Santa’s ear over his decades wearing the red suit here at Santa Claus Land. The story of…

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Drinking up the praise

FREE Unlimited Soft Drinks

This was such a nice surprise! Business strategist and New York Times best-selling author Jay Baer is a fan. He chose our Free Unlimited Soft Drinks program as the topic of the first…

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Attractions Management

Ever wonder how many people it takes to keep Holiday World & Splashin’ Safari so clean, friendly, safe, and fun? There are nearly 100 of us here year round. And…

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A focus on snow

Holidog statue after an ice storm

Are you a fan of snow? This drone footage was shot a year ago, when the park was under a blanket of the lovely stuff. Here in southern Indiana, we…

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#FlashbackFriday to 1984

Santa Claus Land logo

Does anyone scrapbook the old-fashioned way any more? It used to be such a thing that the noun became a verb. Nowadays, the digital form of scrapbooking is so handy,…

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Sweepstakes: Play it Forward

Mammoth Boat Going Over Hill

Congratulations to our winner: Melody H. of Union, Missouri! Thanks to everyone who entered – we’ll launch another sweepstakes soon! —– Planning for a getaway can be loads of fun….

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Voyage track work, by the numbers

"Covered wagon" used for track replacement

When we first started talking about adding a wooden roller coaster to our ride line up (this was waaaaay back in the early 1990s), we knew there was an important…

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A 360 video tour of Santa’s Merry Marketplace

Having trouble getting your bearings when it comes to the transition of Kringle’s Kafe to Santa’s Merry Marketplace? Understandable! The “footprint” for Santa’s Merry Marketplace is nearly half again as big…

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Facebook rewind

The Legend | Holiday World & Splashin' Safari

As another calendar year comes to a close, let’s reminisce about our top Facebook videos from 2018: A Pre-Season Flight With 100 days until opening, we launched Thunderbird and streamed the video…

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“Yep, he’s real!”

Mick Foley at Santa statue

“Yep, he’s real!” is a phrase we hear pretty often here in the town of Santa Claus. And today, hundreds of thousands of YouTubers are hearing it as well, from…

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