Memories of coaster names

1995 Brochure cover

We call it The Name Game here. Whenever we have something new, it needs a name. Over the years, we’ve spent untold hours coming up with themed names for attractions,…

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Happy Birthday, Santa Jim!

Santa Claus

He was born on February 18, 1894. Santa Jim. Countless children whispered in Santa’s ear over his decades wearing the red suit here at Santa Claus Land. The story of…

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Drinking up the praise

FREE Unlimited Soft Drinks

This was such a nice surprise! Business strategist and New York Times best-selling author Jay Baer is a fan. He chose our Free Unlimited Soft Drinks program as the topic of the first…

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A focus on snow

Holidog statue after an ice storm

Are you a fan of snow? This drone footage was shot a year ago, when the park was under a blanket of the lovely stuff. Here in southern Indiana, we…

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#FlashbackFriday to 1984

Santa Claus Land logo

Does anyone scrapbook the old-fashioned way any more? It used to be such a thing that the noun became a verb. Nowadays, the digital form of scrapbooking is so handy,…

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A 360 video tour of Santa’s Merry Marketplace

Having trouble getting your bearings when it comes to the transition of Kringle’s Kafe to Santa’s Merry Marketplace? Understandable! The “footprint” for Santa’s Merry Marketplace is nearly half again as big…

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Facebook rewind

The Legend | Holiday World & Splashin' Safari

As another calendar year comes to a close, let’s reminisce about our top Facebook videos from 2018: A Pre-Season Flight With 100 days until opening, we launched Thunderbird and streamed the video…

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Warm memories

Marcus Returning on Voyage

The first snowstorm of the season has come and gone – and it’s only November 15! Our pal Marcus Leshock found a way to warm our hearts, though, by posting this…

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Podcast: The one with the Griswolds

Taylor Bybee

Once we move to our “Now Open Weekends” schedule,  references to “the Moose Out Front” abound. … because just about everyone has seen National Lampoon’s Vacation at least once. And,…

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The next generation

Sawyer's First Ride

Today is our 72nd birthday. Pictures of our past swirl in our memories: As do snapshots of the future In celebration of the 72nd birthday of his family’s theme park,…

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Night flights

Voyage At Sunset

Last Friday, I wrote about our Lights Out! show. The next day, I got to experience a few of our coasters with their lights out. This past Saturday we hosted “Quoth…

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